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Thursday, October 23, 2008

Me And Joe Don't Care How Much Sarah's Clothes Cost

Even though I shudder at the thought of a fundamentalist Sarah Palin in the white house, I have to say that I wasn't as shocked and horrified about the $150,000 makeup and wardrobe spending made by the RNC on Sarah's behalf. Yes, she's supposed to be speaking for and to Joe Six Pack, and I guess also Joe's wife (but the jury's still out on that one), and so the thought that she spent $75K in Neimans alone, where Joe and his unnamed wife would never shop, is hypocritical. But it's her attractiveness that got everybody all excited. All the Republican teevee and radio boys were drooling over her. Republican male voters fell in love with her. And it surely wasn't because of her experience or her brains, so sorry to say.

So...any good marketer/packager would capitalize on Sarah's strengths and do their best to support and enhance Sarah's image. If I were in charge of her image for that campaign, I would have done the same thing.

Besides, the Jane Six Packs of the world don't expect Sarah to dress like them. They expect her to be gorgeous so they can aspire to being just like her. This "big disclosure" isn't going to shock or horrify Sarah's "base."

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